Designed for ageing hair

Nourishes brittle hair to restore fullness and strength

Leaves hair up to 2x stronger*

Formulated with MicroMoisture Serum™

Helps moisturise hair from deep within

Suitable for daily use

Throughout our lifetime, our hair goes through many changes and not just style-wise. Did you know our individual hair follicles shrink with age? This means that the thickness of hair strands decreases, which is why fine, weak hair is something a lot of us notice more and more as we get older. But while thinning hair in women is something many of us worry about, the right care can help us all to enjoy the look and feel of fuller and stronger hair.

Dove Pro·Age Shampoo is specifically designed to restore strength* to ageing hair and leave it looking thick and full. Its unique formula contains MicroMoisture Serum™ and helps moisturise hair from deep within. At the same time, it restores brittle hair to leave it 2x stronger* and add volume. As a result, your hair looks and feels thicker, fuller and naturally revitalised. 

Reduced breakage with Dove Pro·Age Shampoo versus non-conditioning shampoo

Ingredients

Aqua, Sodium Laureth Sulfate, Glycol Distearate, Sodium Chloride, Lysine HCl, Arginine, Glycerin, Dimethiconol, Dimethicone, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Cetrimonium Chloride, Parfum, Cocamidopropyl Betaine, Cocamide MEA, TEA-Dodecylbenzenesulfonate, Sodium Lauryl Sulfate, Styrene/Acrylates Copolymer, Mica, Laureth-4, Laureth-23, Poloxamer 407, Xanthan Gum, Trideceth-12, PEG-45M, PEG-4, Silica, Disodium EDTA, Acrylates/Beheneth-25 Methacrylate Copolymer, PPG-12, Citric Acid, Sodium Hydroxide, DMDM Hydantoin, Sodium Benzoate, Methylchlorothiazolinone, Methylisothiazolinone, Benzyl Alcohol, Butylphenyl Methylpropional, Hexyl Cinnamal, Limonene, Linalool, CI 15985, CI 19140, CI 77891

Ingredients correct at time of publishing. Always check product packaging.

Perfect for

Caring for ageing hair 

As we get older, so does our hair – Dove Pro·Age Shampoo is made to give ageing hair the care it deserves. The unique formula nourishes while it cleanses, making it a gentler choice for fine hair that’s prone to breakage

Strengthening hair 

Our advanced formula aims to nourish dry, brittle hair and restore fullness – leaving your hair feeling thicker and fuller

Deeply moisturising  

Enriched with our MicroMoisture Serum™, this caring shampoo works to intensely moisturise your hair. The formula cleanses each strand while leaving them feeling softer, smoother and with a glossy finish

How to use

To use, massage into wet hair to form a silky lather. Rinse through and follow with Dove Pro·Age Conditioner – for hair that feels beautifully clean and revitalised.